I created a Facebook Canvas ad to promote tourism in the state. Using the Canvas interface, I made the concept, graphics, microcopy and sequence to capture the Northern West Virginia experience. The team created a persona quiz to determine which type of experience best suited each visitor.
The ad included video footage of local attractions as well as blog articles and photography of the best eateries. The sequence went through an ideal day in the mountain state and lead users to take the quiz.
Created while at BlaineTurner Advertising Inc.